To ensure maximum impact, we implemented a multi-faceted campaign strategy that employed both traditional and digital media. Dominating the cityscape around Zurich Stauffacher, we strategically communicated with captivating Digital Out-of-Home displays in key locations, immersing passersby in an irresistible visual feast. Additionally, our freshly crafted digital media and ads blanketed the online space, reaching a vast audience and generating a surge of excitement leading up to the grand opening.

Our collaboration with RBI Group extended far beyond the opening event. By building a solid foundation of brand awareness and loyalty, we paved the way for Firehouse Subs future expansion plans in Switzerland and beyond. Our hyperlocal campaign created an enduring connection between Firehouse Subs and the community, establishing the restaurant as a go-to destination for locals and visitors alike.