Burger King: Imagine
Imagine a Veggie King
What would you imagine if we said “a Veggie King”? A man made of different vegetables with a crown on top of his head? We thought so. And that’s how AI imagines it, too. But the Burger King Veggie offer looks way more tasty. Imagine that!
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Creative Concept
No need to add artificial additives
There's nothing imaginary about Burger King Switzerland's broad range of veggie burgers. To illustrate this, we launched a series of animations featuring real A.I. prompts and their corresponding outcomes – in contrast with the real offering. The campaign launched across digital channels and DOOH just in time for World Vegetarian Day on October 1st. 🍔 🌱
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Client: Burger King
Category: Strategy, Creative Concept, Advertising, AI promting, (D)OOH
Year: 2023
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